An empty apartment can be furnished digitally in seconds. A tired kitchen can be replaced, damp can be painted out, and a mediocre view can be improved. The tools are cheap, fast and increasingly difficult to spot. Since 2 August 2026, using them on property advertising without saying so has become a regulatory question rather than a matter of marketing taste. What the law now requires There is a simple rule across the European Union. If a business uses artificial intelligenc